Tata Chemicals has become the latest organised player to enter the Rs1,300 crore water purifier industry with the launch of its low-cost water purifier product, Swach.
The product was unveiled by Ratan Tata, chairman, Tata Sons, in Mumbai on Monday.
Swach, available for Rs799 and Rs999, is capable of purifying 3,000 litres of water, after which the cartridge-bulb that purifies the water stops the flow. Bulb replacement costs Rs299. The product does not require electricity or running water and is the cheapest purifier in the industry, costing less than Eureka Forbes' AquaSure and Hindustan Unilever's Pureit that are available at Rs1,800 and Rs2,000, respectively.Swach has been launched after over 4 years of planning among several Tata firms -- Tata Chemicals, TCS and Titan -- and testing across small towns during the Tsunami relief period.
Tata Chemicals Ltd is a Tata Group Company (India) with plant locations in Mithapur (Gujarat), Babrala (UP), Nanded (Maharashtra) and Haldia (West Bengal) in India; Northwich, Cheshire (United Kingdom), East Hanover, New Jersey (United States), Delfzijl (The Netherlands) and Magadi (Kenya). It is headquartered in Mumbai, India.
The product was unveiled by Ratan Tata, chairman, Tata Sons, in Mumbai on Monday.
Swach, available for Rs799 and Rs999, is capable of purifying 3,000 litres of water, after which the cartridge-bulb that purifies the water stops the flow. Bulb replacement costs Rs299. The product does not require electricity or running water and is the cheapest purifier in the industry, costing less than Eureka Forbes' AquaSure and Hindustan Unilever's Pureit that are available at Rs1,800 and Rs2,000, respectively.Swach has been launched after over 4 years of planning among several Tata firms -- Tata Chemicals, TCS and Titan -- and testing across small towns during the Tsunami relief period.
Tata Chemicals Ltd is a Tata Group Company (India) with plant locations in Mithapur (Gujarat), Babrala (UP), Nanded (Maharashtra) and Haldia (West Bengal) in India; Northwich, Cheshire (United Kingdom), East Hanover, New Jersey (United States), Delfzijl (The Netherlands) and Magadi (Kenya). It is headquartered in Mumbai, India.
